ABOUT CARE FOR THE RARE
Care for the Rare’s mission is to protect species and ecosystems one individual animal at a time, inspiring a greater understanding of, and commitment to the natural world.
INNOVATION AT THE NEXUS BETWEEN CONSERVATION, ANIMAL WELFARE AND PUBLIC ENGAGEMENT
Nature is declining at unprecedented rates with as many as one million species facing extinction. As floods, bushfires and the COVID19 Pandemic have all shown shown, how we interact with the natural world threatens both our wellbeing and the wellbeing of the countless individual animals, and ultimately the viability of species and ecosystems. Its for this reason, that Care for the Rare views conservation as a human and animal welfare issue.
We believe people engage more powerfully with conservation issues when they understand how those issues affect individual animals than they do with population and ecosystem-wide challenges that seem impossible to remedy. This emotional connection with individual animals has the potential to influence and empower people to engage in broader conservation efforts, in more effective and actionable ways.
For the past half century conservation has been left largely to the charitable sector, and in that time, wildlife has declined by 60%. For the world to rebalance its relationship with nature, its clear solutions need to be found beyond the public and charitable sectors. This is part of what makes Care for the Rare different; Care for the Rare, operates as a social enterprise - a revenue-generating enterprise who’s mission drives the business. Our goal is to achieve important social and environmental outcomes using a self-sustaining business model. As a social enterprise, Care for the Rare is able to expand its activities, rapidly attracting capital investment, donor and sponsor income, and by doing so, make a difference to endangered species, with speed and at scale.