Globally, more people visit zoos and aquariums than attend organised sporting events and with over half of species conservation success stories having involved captive breeding, the potential for wildlife tourism to mitigate the impacts of the growing conservation crisis cannot be underestimated.
However, despite the potential, the vast majority of wild animals in captivity are not part of any structured conservation program and legitimate concerns amongst about the welfare of wild animals in captivity grow. As a result, the potential for zoos, wildlife parks and aquariums to save species is not being realised and is at risk.
Care for the Rare focuses on species with a tangible conservation role, and utilising the AWPIS© methodology, applies Peak Welfare principles to design and management – saving species one individual at a time.
We believe our conservation obligations don’t end within the facility – we bring our expertise to bear working with stakeholders to deliver conservation action on the ground in the wild, in communities, and in developing effective conservation policies. We have pioneered unique initiatives that blur the boundaries between the wild and captive environments moving beyond the traditional captive breeding for release models, to encourage a metapopulation management model where captive populations can help protect the genetic viability of fragile wild populations.
Care for the Rare manages facilities according to these principles and works with other facilities to help them get close to these ideals.
MANAGEMENT, DESIGN & PLANNING
With two decades of facility management, development and design experience, we have been responsible for the growth in both impact and income of some of Europe and North America’s largest wild animal facilities. We bring a laser focus to wildlife centre management ensuring expenditure is effective in safeguarding the financial sustainability of the facility, enhancing its conservation impact while also ensuring these goals drive improvements in the wellbeing of individual animals.
Our experience has shown that delivering exceptional animal welfare and improving ethical outputs consistently enhances visitor engagement and experiences, improves revenue generation and creates a virtuous circle of continual improvement. We have repeatedly shown the synergy between the financial sustainability of facilities we have worked with and the welfare of the animals within them. Our research has also demonstrated the dependance of the visitor experience on animal welfare; people have been shown to prefer seeing animals with good welfare and that they are better at recognising good welfare than they have been given credit for!
Our expertise and experience in auditing welfare and conservation impact on an institution-wide basis, enables us to deliver evidence based strategies that simultaneously guarantee improvements in welfare and conservation performance, enhance the visitor experience and help safeguard the financial sustainability of the institution.
We achieve this through the application of cutting-edge, evidence-based zoo design, establishing a sound financial foundation through management consultancy, and by supporting the development of effective animal welfare and conservation programming.
Evidence Based Design & Planning
Our proprietary welfare prioritisation tool (AWPIS©) is the only system currently available to establish the psychological priorities of species to inform habitat design and management to deliver Peak Welfare - essential to future proofing infrastructure developments and guaranteeing welfare. We create conceptual designs through to supporting the delivery of detailed designs working alongside local architects or our own partners to deliver intelligent value engineered design solutions. Our designs consistently set new standards of best practice and have received awards for both animal welfare innovation and new habitat design. In particular we have led the way in developing immersive and mixed species habitats better connecting people to the needs of animals and the plight of wildlife generally.
We have established and implemented masterplans for zoos, wildlife parks and sanctuaries on three continents. Our approach is to assess the aspirations of the facility, identify constraints and working with the institution, deliver the most impactful and future proof development plan. Our masterplanning clients have included the fastest growing zoo in Europe, National wildlife parks in Asia, some of the biggest accredited zoos in Europe and North America as well as extensive animal sanctuaries and rescue centres.
Our proprietary welfare prioritisation tool (AWPIS©) is the only system currently available to establish the psychological priorities of species to inform habitat design and management to deliver peak welfare; whilst technologies and fashion change - the needs of species doesn't - by placing animal at the core of our design process we help future proof investment. Our award winning designs consistently set new standards of best practice, in particular we have led the way in developing immersive and mixed species habitats better connecting people to the needs of animals and the plight of wildlife generally, and addressing the needs of the complex needs of some of the most challenging species such as elephants, primates and large carnivores.