About Us

Care for the Rare is an evidence based consultancy focusing on the

interface between animal welfare and species conservation, in captive and wild settings.


Care for the Rare was founded by Dr. Jake Veasey; an internationally respected welfare scientist and conservation biologist who has advised governments, wildlife based visitor centres and conservation and animal welfare NGOs across the globe on both animal welfare and conservation in the wild and captivity.  

About Dr. Jake Veasey:

  • Jake has nearly two decades of experience as a zoological director in some of the largest zoos, aquariums and wildlife parks in Europe and North America and has designed innovative wild animal facilities and management strategies across the globe.

  • Jake is a member of the International Union for the Conservation of Nature's (IUCN) Species Survival Commission.

  • Consulting to some of the world’s biggest animal welfare charities, sanctuaries, zoos, zoo associations and national governments, Jake crosses the all too common boundaries between the zoo and animal welfare communities.

  • Jake is a senior research fellow at Nottingham Trent University, UK. He is widely published on zoo animal welfare and has been an advisor to British, Canadian, Kenyan and Vietnamese governments on wild animal welfare, zoo management and in and ex-situ conservation. He regularly teaches on animal welfare science and management around the world. 

  • A unique framework developed by Jake to identify the psychological needs of wild animals in captive environments in order to more effectively deliver and assess welfare is currently receiving much interest from a number of national and international accreditation authorities.

  • Jake is a ministerially appointed UK Secretary of State Zoo Inspector.


  • Doctor of Philosophy (Ph.D) Behavioural Ecology: University of Glasgow

  • MSc (With Distinction) Applied Animal Behaviour and Animal Welfare Science: University of Edinburgh

  • Bachelor's Degree (With First Class Honours) Zoology with Geology: University of London, Royal Holloway College